Anabelle Colaco
27 Mar 2026, 09:17 GMT+10
TOKYO, Japan: Japan's cherished cherry blossom picnics are becoming more expensive as global inflation drives up the cost of food and drinks, according to a new analysis.
Prices for typical "hanami" picnic items have risen sharply, with a dedicated index showing costs are up 25 percent since 2020, the Dai-ichi Life Research Institute said on March 24.
Each year from late March to early April, people across Japan gather in parks and along riverbanks to celebrate cherry blossoms, laying out blue tarps and sharing meals, snacks, and drinks with family and friends.
But the tradition is increasingly affected by rising raw material costs, which have pushed companies to raise prices on a wide range of food and beverages.
To measure the impact, Hideo Kumano, chief economist at Dai-ichi Life Research, updated an index he first created in 2020. It tracks the weighted-average prices of 14 popular hanami items, including rice balls, bento boxes, fried chicken, potato chips, and beer.
The index showed that costs rose 4.2 percent in February from a year earlier and have climbed 25.0 percent since 2020.
Some items have seen even steeper increases. Japanese sweet buns rose 46.1 percent from 2000 levels, while carbonated drinks increased 45.7 percent and rice balls 45.0 percent, according to the data.
"A weak yen and rising global commodity prices are causing cost-push inflation in Japan," Kumano said. "Hanami is clearly facing the negative effect of the global inflationary trend."
Japan, long accustomed to low or falling prices, has seen inflation pick up in recent years, driven by higher import costs linked to a weaker yen and rising global commodity prices following the war in Ukraine.
Core consumer inflation remained above the Bank of Japan's two percent target for nearly four years before easing to 1.6 percent in February, largely due to government fuel subsidies.
Even so, the rising cost of everyday items is now being felt in seasonal traditions such as hanami, underscoring how inflation is reshaping consumer habits in Japan.
Get a daily dose of Beijing Bulletin news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Beijing Bulletin.
More InformationPARIS, France: After a naval officer's use of the Strava exercise app inadvertently allowed journalists to geolocate the French aircraft...
SAN FRANCISCO, California: Elon Musk has been found liable by a U.S. federal jury for defrauding Twitter shareholders during his US$44...
SAN FRANCISCO, California: OpenAI is planning a major hiring push that could nearly double its workforce to about 8,000 employees by...
SAN FRANCISCO, California: More than a decade after the failure of its Fire Phone, Amazon is working on a new smartphone project as...
Geneva [Switzerland], March 26 (ANI): At the 61st session of the United Nations Human Rights Council in Geneva, the Global Institute...
Washington DC [US], March 26 (ANI): A significant cyberattack aimed at Uyghur Post has been detected and reported to U.S. authorities,...
TOKYO, Japan: Japan's cherished cherry blossom picnics are becoming more expensive as global inflation drives up the cost of food and...
NEW YORK, New York - Ramblings from U.S. President Donald Trump over on-again, off-again, negotiations with Iran over a deal to end...
SAN FRANCISCO, California: DoorDash is rolling out additional payments for drivers in the United States and Canada as soaring fuel...
CANBERRA, Australia: Australia and the European Union have finalised a long-awaited trade agreement, lowering tariffs on most goods...
ATLANTA, Georgia: American air travelers believe that the only way out of the long queues for security checks now being seen at airports...
NEW YORK, New York - U.S. stocks advanced on Wednesday after it was reported the United States had offered Iran a deal to end the...
